In Rock
Deep Purple
250 €
Estimated vinyl value [2026 Valuation]
Technical Identification Sheet
| RELEASE NUMBER (Discogs ID) | 1849291 |
| Excel File Row | 439 |
| Date Added to Archive | 27/09/2026, 14:16:33 |
| Pressing Year | 1970 |
| Pressing Type (Press) | 1ST |
| Country of Pressing | UK |
| Record Label | Harvest |
| Stereo / Mono | STEREO |
| Catalogue Number | SHVL 777 |
| Barcode | N/A |
| Matrix / Runout Side A | SHVL 777 A-2 TH 4 ("VAR 21""2nd EMI Cat NO. on back sleeve: 1E 062 ○ 91442""A-2 B-1 1st real press""NO EMI logo""Rim label - The Gramophone...") |
| Matrix / Runout Side B | SHVL 777 B-1 GRD 1 4 |
| Sleeve Condition | EX |
| Media Condition | EX |
| Inner Sleeve Condition | EX+ |
| Genre | Hard Rock & Heavy Metal |
| External Link | View Original Release ↗ |
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Story & Background
For this first pressing from 1970 on Harvest, the cover of *In Rock* was not just a visual icon, but a bold statement of intent. The idea of sculpting the faces of Deep Purple into a mountain, emulating Monte Rushmore, was conceived to symbolise their definitive shift towards hard rock. The design, by Phil Travers, was not a digital photomontage (non-existent at the time), but a complex photographic combination: the band's busts were sculpted by an artist and then photographed, to be subsequently integrated into a landscape shot by Peter Cunningham. This artisanal process, pioneering for its era, created a powerful and memorable image, perfectly embodying the group's new, granite-like sonic identity and their firm determination to "fare rock", cementing their status as giants of the genre from the very first glance.
Image Gallery
Official Tracklist
- A1 - Speed King
- A2 - Bloodsucker
- A3 - Child In Time
- B1 - Flight Of The Rat
- B2 - Into The Fire
- B3 - Living Wreck
- B4 - Hard Lovin' Man
Audio / Video Preview